The Business Relationship Management: BRM Playbook is used in the Strategic Partnering Approach workshop. It guides the participant through a framework aimed at leveraging a business relationship management (BRM) capability to drive business value, build strategic business partnerships, and evolve enterprise culture.
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Business Relationship Management: BRM Playbook
Leveraging a BRM Capability to Drive Business Value, Build Strategic Partnerships, and Evolve Enterprise Culture
- Clarifying your organization’s goal with IT, HR, Finance and other functions as a co-leaders (Strategy)
- Evolving culture to support collaboration and shared ownership (Culture)
- Breaking down siloes to integrate different functions (Convergence)
- Understanding the impact BRM has on each individual function (Making It Personal)
- Energizing and empowering the BRM capability team (Team)
- Ensuring and communicating realized value (Measurement)
|Dimensions||8.937 × 11 in|
PDF ebook, Spiral Bound, Perfect Bound